The toilet paper aisle in a grocery store in Wisconsin was completely empty. Others flocked to the store to buy essential goods before they ran out, making the problem worse. As the bare shelves’ news made its way around, so did the panic. In addition to social shaming other consumers by posting photos of the staggering overflow of products on their carts, word of empty shelves also started to spread. We also must assure these customers of what the lead time will be in 99.999% of the time in the case there is a toilet paper outage." "When no more can be done on the production side, we must convince the customer that excessive purchase of toilet paper is statistically unnecessary. "Even if we could source raw materials faster, we can't necessarily exceed the maximum throughput of the country's toilet paper manufacturing capacity," says Ali Hasan R.Ĭo-founder and CEO of ThroughPut. Adding to this is the spread in other countries forcing borders to shut down, causing imports to be greatly impacted as well. Supply chains were not prepared for this level of panic buying. Since these products don’t go bad, shoppers inflated their purchasing limit in case the situation in the United States got worse. Social media quickly became saturated with users posting unbelievable images of consumers’ checking out with amounts of toilet paper and other CPG products that most people had never seen before. In short, as the virus spread from overseas and the threat in the United States became real, American citizens prepared for a potential quarantine by buying consumer packaged goods in bulk, in what some described as a frenzied capacity. The real effects, beyond health issues, of the Coronavirus disease (COVID-19) have surged their way throughout the United States, keeping many from work, isolated in their homes and even separated from loved ones.īut as people hunker down and settle in for social distancing in their homes for an undisclosed amount of time, one of the most perplexing issues on consumers’ and companies’ minds alike is how this led to an unprecedented lack of toilet paper.
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